Our attention increases when behavior is more striking, different, or prestigious, and when the model is more similar to ourselves. Behaviors learned through modelingīandura proposed that modeling or learning is composed of four mediational processes or conditions that must be met (Horsburgh & Ippolito, 2018 Nabavi, 2012): While behaviorists claim learning must result in a permanent behavior change, social learning theorists demonstrated the importance of cognition, recognizing that learning can occur in the absence of behavior (Bandura, 1965). We are more likely to imitate behavior modeled by people we perceive as similar to ourselves. The SLT suggests that we learn from one another throughout our lives via the following processes (Nabavi, 2012):įollowing observation, we assimilate and imitate the observed behavior. The following diagram represents the three interconnected underlying themes of the SLT: environmental, personal, and behavioral factors (modified from Bandura, 1977b). Psychological processing is required to match cognition and behavior between the observation and the performance (Horsburgh & Ippolito, 2018). 489).īandura’s social learning theory provides a helpful framework for understanding how an individual learns via observation and modeling (Horsburgh & Ippolito, 2018).Ĭognitive processes are central, as learners must make sense of and internalize what they see to reproduce the behavior. The SLT states that we acquire behaviors through a combination of reinforcement and imitation, where “imitation is the reproduction of learning through observation” (Gross, 2020, p.
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